by Expert Stories
Seeding the Future: Sourced For Good Coffee
Seeding the Future: Sourced For Good Coffee By collaborating directly with farms, suppliers, and international third-party suppliers like Fairtrade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative, and Regenerative Organic Certified, we help to provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more. By working…
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Regenerative Evolution – SIMPLi
Regenerative Evolution Founded in 2020 by native Peruvian Sarela Herrada and her husband Matt Cohen, SIMPLi grains and beans aims to establish a supply chain anchored by equitable sourcing and Regenerative Organic Certified farming practices. In just five short years this simple recipe has created economic prosperity for farmers, protected the environment, and brought amazing,…
A Love Letter to Ruby Jean
A Love Letter to Ruby Jean Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the…
Fueling Small-Scale Beekeeper Incomes
Fueling Small-Scale Beekeeper Incomes As an extension of Whole Foods Market’s commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs…
A Noble Plant: Coffee Sourcing at Whole Foods Market
A Noble Plant: Coffee Sourcing at Whole Foods Market As a 20-year veteran of the coffee industry, Kelly Amoroso brings an incredible depth and breadth of knowledge about the coffee and tea industries to her role as Senior Buyer. But it’s her passion for coffee and tea producers that drew her to Whole Foods Market.…
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Behind the Scenes of Palm Sourcing
Behind the Scenes of Palm Sourcing Did you know that palm oil is the most used vegetable oil on the planet? That creates a big supply chain with some big problems, but allows for some big opportunities. In recent years, palm oil has become associated with deforestation, habitat destruction, pollution and CO2 emissions, and human rights…