These are the stories of the dreamers and the doers, the farmers, the bakers, the organic soy candlemakers. Whole Foods Market is the sum of our suppliers, our Team Members, and our customers. They are our inspiration.
We’re on a mission: to nourish people and the planet. What does that really mean? Scroll down, and we won’t just tell you, we’ll show you. These are the real people behind the products – a community of some of the smartest, most passionate, hardest-working folks you’ll ever meet.
Welcome to the Whole Story.
Staying Local
Every product starts in the hands of one person and potentially makes its way into the hands of millions. Along that journey, our Local and Emerging Brands team is behind the scenes, building the pathway to connect these products and the growing communities they serve.
Whole Foods Market has a commitment toward local and emerging brands that has grown and evolved. In this Whole Story, meet two members of the Local and Emerging Brands Team who are helping us evolve to nourish people and the planet.
At Whole Foods Market, we’re pretty excited about regenerative agriculture – farming and grazing practices that improve soil, enhance biodiversity, and increase carbon capture. We work with suppliers, scientists, experts, and other committed organizations to help evolve the growing, harvesting, and production of crops and livestock.
At the heart of our commitment are relationships with farmers and ranchers like Hickory Nut Gap, whose mission is to preserve the soul of their communities through regenerative practices that bring 100% grass-fed beef and pasture raised pork to market.
In this Whole Story, learn about how the relationship between Hickory Nut Gap and Whole Foods Market gives us hope for the future of our communities and the planet.
Small family farms are the foundation of a more sustainable, resilient food system, and Whole Foods Market and Stonyfield Organics have been dedicated to supporting them since the start.
At Whole Foods Market, we have a tremendous opportunity to reduce waste within our stores, minimize our impact on the planet, and support people in need within our local communities. The team at Whole Foods Market Williamsburg has used this program to form a local partnership with City Harvest and help nourish people in New York.
Each community has its own unique challenges to long-term fresh, healthy food access and nutrition education. Whole Cities is on a mission to improve individual and community health through collaborative partnerships, education, and broader access to nutritious foods.
In the heart of Lexington, Kentucky, the Whole Cities Community First Grant serves as a down payment on a growing partnership between Whole Foods Market team members and Seedleaf, a nonprofit that provides food access and education through urban garden plots.
This year marks 20 years since Whole Foods Market first attained organic retail certification. This milestone highlights our commitment to our Core Value to sell the highest Quality Natural and Organic Food – from the field all the way to customers’ baskets. Read on to learn what it takes to maintain our certification!
What started as a small pasture and a group of hens has become a business with more than 300 small family farms. Pasture-raised eggs from Vital Farms provide for the people who buy them and the family farmers whose chickens produce them, all while pushing standards forward.
Conventional seafood farming often gets mixed reviews and falls short on transparency. See how Whole Foods Market’s aquaculture standards require traceability and responsible farming.
Sustainable Sourcing isn’t just for the produce department! See how Weleda’s plant-powered body care products help us pursue our purpose – nourishing people and the planet!
Since 1921 Weleda has been promoting a harmonious connection between plants and people. In this piece, visit one of Weleda’s six biodynamic gardens to see how they grow the plants that power their body care products, and learn how their sourcing philosophy aligns with Whole Foods Market’s.