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Local Stories
You & Me
You & Me Our Friends, Family, and Community Through a Hispanic Powdered Drink Stefanie Garcia Turner has worked in the natural products industry for years. She has seen and helped hundreds of brands grow, but as she walked through her local tienda one day, a realization occurred to her. The same brands she saw as…
A Love Letter to Ruby Jean
A Love Letter to Ruby Jean Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the…
Jenny’s Tofu
Jenny’s Tofu How Tradition Continues To Evolve Jenny Yang had always enjoyed the local Chicago staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added…
The 2025 Trends List
The 2025 Trends List At Whole Foods Market, we’re leading the trends from top to bottom. Check out the 2025 trends and their stories to go deep. The snack aisle is a perfect place for disruption with brands taking on salty snacks like popcorn and adding global flavors to create fusion foods that have mass…
Shaquanda Will Feed You
Shaquanda Will Feed You On the front of Shaquanda’s Hot Pepper Sauce is Shaquanda, a drag persona that encapsulates the upbringing and community of Andre Springer. Springer is a proud New Yorker, Barbadian, performer, cook, and hot-sauce company owner. In this Whole Story, we explore the intersection of Springer’s identities and how they’re represented in…
Caviar for All
Caviar for All At Whole Foods Market our buyers don’t just sit behind a desk all day! Cultivating true expertise means getting out there and visiting our suppliers in person, whether that’s across the street or halfway around the world. Travel along with Annamaria Friede, our Director of Merchandising, as she and her team visit…
