Regenerative Evolution

Founded in 2020 by native Peruvian Sarela Herrada and her husband Matt Cohen, SIMPLi grains and beans aims to establish a supply chain anchored by equitable sourcing and Regenerative Organic Certified farming practices. In just five short years this simple recipe has created economic prosperity for farmers, protected the environment, and brought amazing, nourishing pantry staples to our shelves. Join us as we explore the promise and the power of regenerative agriculture!

Regenerative Evolution – SIMPLi

“One of the things I think is so interesting when you think about this regenerative agriculture movement, it feels like something new, when in reality it’s something old. … in the fields when you see the way that cultural traditions are coming to life, the ceremony that prepares the harvest, the love for Pachamama and Mother Earth, and then ultimately, how that translates into regenerative agriculture practices.”

-Alyssa Vescio

Senior VP, Center Store Merchandising, Sourcing and Product Development

Producer Profile – SIMPLi

“Because we have been so removed from where food comes from, we as consumers don’t think about the farmer. By just focusing on costs and where food comes from, you go from really caring about the quality or of the nutrient density of the single origin of the food than just focusing on just the commodity.”