How do you preserve a culture when you’re forced to leave the country you call home? For The White Moustache, it means preserving a painstaking, but loving process rooted in the family’s Persian and Zoroastrian heritage. It means eschewing conventional norms of how we produce food, while enhancing flavor, richness, and legacy. In this Whole […]
sustainability
Caviar for All
At Whole Foods Market our buyers don’t just sit behind a desk all day! Cultivating true expertise means getting out there and visiting our suppliers in person, whether that’s across the street or halfway around the world. Travel along with Annamaria Friede, our Director of Merchandising, as she and her team visit South Korea alongside […]
Staying Small
When you purchase a product from a small family farm, you’re not just supporting that farm, you’re helping to keep entire communities vibrant and alive. Rural farming communities have been in decline for generations, and the time has come to put the focus back on the farmer. The choices we make in the grocery store […]
Plant-Powered Body Care
Since 1921, Weleda has been promoting a harmonious connection between plants and people. In this piece, we visit one of Weleda’s six biodynamic gardens to see how they grow the plants that power their body care-products, and learn how their sourcing philosophy aligns with Whole Foods Market’s!
Seeds of Change
Nestled in the heart of Costa Rica are the seeds of a new society at EARTH University. Founded in 1990, EARTH University has focused on giving young people from Latin America, the Caribbean, Africa, and other regions an innovative educational approach to solve the world’s greatest problems around food systems. Part of students’ tuition is […]
Growing Up
The Pacific Northwest’s beauty and natural resources have drawn folks to move and live there for centuries, creating a vibrant mix of nature, technology and culture that permeates the region’s communities. NW Farms is part of that vibrant mix. The vertical hydroponic farming company is run by a family whose aim is to provide clean […]