Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]
Perishables
Fueling Small-Scale Beekeeper Incomes
As an extension of Whole Foods Market’s commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs and smallholder farmers living […]
A Noble Plant: Coffee Sourcing at Whole Foods Market
As a 20-year veteran of the coffee industry, Kelly Amoroso brings an incredible depth and breadth of knowledge about the coffee and tea industries to her role as Senior Buyer. But it’s her passion for coffee and tea producers that drew her to Whole Foods Market. Our sourcing philosophy pushes us to use coffee and […]
Jenny’s Tofu
Jenny Yang had always enjoyed the local Chicago staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not […]
The 2025 Trends List
At Whole Foods Market, we’re leading the trends from top to bottom. Check out the 2025 trends and their stories to go deep. The snack aisle is a perfect place for disruption with brands taking on salty snacks like popcorn and adding global flavors to create fusion foods that have mass appeal and entice consumers […]
Setting The Table: Regeneratively Raised Turkey
For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry. In this Whole Story, […]