• Skip to primary navigation
  • Skip to main content
The Whole Story

The Whole Story

  • Home
  • Newsroom
  • News
  • Media Library
  • Experts
  • About
  • Contact Us

Into The Orchard – Wild Orchard Tea

by Joseph Xu on June 24, 2025

Into The Orchard


Every sip of Wild Orchard tea reveals the deep flavor of a single-variety tea plant, Camellia sinensis var. sinensis, which is grown on a truly unique farm. Located on the volcanic island of Jeju, South Korea, the farm is lush with tea trees thriving amidst the native wildlife. The tea trees are watered purely by rainfall and flavored by the mist that rises from the surrounding ocean.  

The first tea trees were all grown from seeds—not from cuttings—planted more than two decades ago in the farm’s volcanic soil. This caused them to develop extremely deep roots and facilitated nutrient absorption. Furthermore, the trees were left largely untouched, not pruned or commercially harvested, until recent years. They grew wild and  became much larger and more robust than those grown on most traditional tea farms. The result is a tea that’s soft on the palate and deep and complex in flavor.


Regenerative Evolution – SIMPLi


“I feel like there’s a real effort to show locals that these old ways, these old skillsets are not things of the past, that there’s a place for them. And I think what, maybe Michael Ham and his team are, are doing softly and gently, but well, is introducing maybe a little bit of the modern world using some technology that doesn’t forsake the old skillsets, that honors the work being put in. For me though, I see the challenge that a place like this has to go through, because there’s a responsibility to the community, and you feel it.” 

-Jeff Fuchs

Tea Explorer and Writer


Photo Gallery – Wild Orchard Tea on Jeju Island


Regenerative Evolution – SIMPLi
A Love Letter to Ruby Jean
Fueling Small-Scale Beekeeper Incomes
A Noble Plant: Coffee Sourcing at Whole Foods Market

Filed Under: Communities, New Story, Non-Perishables, Quality Standards, Sustainability Tagged With: agriculture, black tea, community, core values, equitable sourcing, equity, farming, green tea, healthy food access, oolong tea, purpose driven, regenerative agriculture, Regenerative Farming, responsible sourcing, sourcing, standards, sustainability, sustainable, tea, Whole Foods Market, Whole Foods Market Sustainability

Copyright © 2025 · Whole Foods Market · Privacy Policy