Welcome to Exclusive Brands, the Whole Foods Market way. Whether it’s better taste, simpler ingredients, or how the ingredients are sourced, it’s dedication to every detail that sets us apart. We are unlike any other grocery retailer, and our Exclusive Brands bring that difference to your table. Products carrying our name are where we work hardest to deliver our unmatched standards from start to finish.
“Exclusive Brands or “Store Brands” sometimes still have the reputation that they’re another alternative to “basics”… mediocre quality, and just a really low price. That absolutely couldn’t be further from the truth at Whole Foods Market.
Brianna Blanton, Executive Leader, Product Development