A Love Letter to Ruby Jean
Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family members.
She raised her family the same way she was raised, with a diet leaning heavily on salty, fatty foods like cornbread smothered in butter, fried chicken and luscious homemade desserts every day, such as raisin pie and sweet potato pie. A shy, hard-working woman, Ruby Jean loved her family very much and was loved dearly by them in turn. After a battle with Type 2 diabetes, kidney disease and high blood pressure, she passed away in 1999 at the age of 61.
When Goode, was introduced to the world of juicing, a passion for healthy living was born. He immediately thought of his late grandmother and wished she had the knowledge and understanding of the importance of healthy eating and drinking. Ruby Jean’s Juicery was born from the deep pain of Ruby Jean’s early passing, and Goode’s genuine belief that his grandmother would still be alive had she made different dietary choices.
A Love Letter to Ruby Jean
“We think through our food, we feel through our food, we live through our food. And what does the lack of healthy food access say about the feelings, about the thoughts, about the posture of this entire population of people, that is me, that is my grandmother, that is my mom, that is my siblings. It says not a lot. It says don’t worry about what you have access to, don’t worry about what you’re eating, no big deal.”
Chris Goode, CEO and Founder, Ruby Jean’s Juicery
Redrawing the Map with Charlie New, Principal Category Merchant
“To know that Charlie New is passionate about looking at how we do category merchant work to expand the opportunities to wider audiences and diverse suppliers is really inspiring. And I hope that others within Whole Foods Market will use that as just one example of ways that they can be involved in making sure that we have a program and programs that are inclusive of diverse communities.”
-Dr. Akua Woolbright
Senior Program Director, Diversity, Equity, Inclusion, and Belonging