• Skip to primary navigation
  • Skip to main content
The Whole Story

The Whole Story

  • Home
  • Newsroom
  • News
  • Media Library
  • Experts
  • About
  • Contact Us

Joseph Xu

by Joseph Xu on May 13, 2025

A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on April 28, 2025

Fueling Small-Scale Beekeeper Incomes

As an extension of Whole Foods Market’s commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs and smallholder farmers living […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability Tagged With: africa, beekeeping tanzania, community, community development africa, core values, Ethical Sourcing, honey extraction process, honey traceability, responsible sourcing, small-scale beekeepers, standards, sustainability, sustainable, swahili honey, tanzanian honey, Whole Foods Market, whole foods market foundation, Whole Foods Market Sustainability, whole planet, woman

by Joseph Xu on January 28, 2025

Jenny’s Tofu

Jenny Yang had always enjoyed the local Chicago staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, community, core values, immigrant, local, responsible sourcing, standards, sustainability, sustainable, woman

by Joseph Xu on November 29, 2024

The 2025 Trends List

At Whole Foods Market, we’re leading the trends from top to bottom. Check out the 2025 trends and their stories to go deep. The snack aisle is a perfect place for disruption with brands taking on salty snacks like popcorn and adding global flavors to create fusion foods that have mass appeal and entice consumers […]

Filed Under: Local, New Story, Non-Perishables, Perishables, Quality Standards, Sustainability, Team Members

by Joseph Xu on November 11, 2024

Setting The Table: Regeneratively Raised Turkey

 For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry.   In this Whole Story, […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability, Team Members Tagged With: agriculture, community, core values, family, local, poultry, regenerative, regenerative agriculture, regeneratively raised, responsible sourcing, standards, sustainability, sustainable, turkey, woman

by Joseph Xu on October 23, 2024

Detroit Will Hustle

 In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee’s, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability, Team Members Tagged With: community, core values, immigrant, local, responsible sourcing, standards, sustainability, sustainable, woman

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 5
  • Go to Next Page »

Copyright © 2025 · Whole Foods Market · Privacy Policy