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Joseph Xu

by Joseph Xu on September 25, 2023

Happy Hens

What started as a small pasture and a group of hens has become a business with more than 300 small family farms. Pasture-raised eggs from Vital Farms provide for the people who buy them and the family farmers whose chickens produce them, all while pushing standards forward. Click here to learn about WFM Welfare Standards […]

Filed Under: Communities, Local, New Story, Perishables, Quality Standards, Team Members Tagged With: agriculture, chickens, dairy, hens, local, pasteur raised, poultry, standards, vital farms

by Joseph Xu on July 13, 2023

Seeds of Change

Nestled in the heart of Costa Rica are the seeds of a new society at EARTH University. Founded in 1990, EARTH University has focused on giving young people from Latin America, the Caribbean, Africa, and other regions an innovative educational approach to solve the world’s greatest problems around food systems. Part of students’ tuition is […]

Filed Under: Communities, Local, New Story, Perishables, Quality Standards, Sustainability, Team Members Tagged With: academia, agriculture, costa rica, earth university, sourced for good, sustainability

by Joseph Xu on June 24, 2023

Growing Up

The Pacific Northwest’s beauty and natural resources have drawn folks to move and live there for centuries, creating a vibrant mix of nature, technology and culture that permeates the region’s  communities. NW Farms is part of that vibrant mix. The vertical hydroponic farming company is run by a family whose aim is to provide clean […]

Filed Under: Experts, Local, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, local, sustainability, vertical agriculture, water

by Joseph Xu on May 9, 2023

Eat The Change

How do we change the way we eat? Hamburgers, chicken nuggets, French fries, milk-shakes — these are often staples of the American diet. Instead of doing away with those comfort foods, PLNT Burger is promoting change by transforming these classics into plant-based foods. PLNT Burger is a plant-based fast-food establishment crafted by chefs and former […]

Filed Under: Experts, Local, New Story Tagged With: fast food, plant-based

by Joseph Xu on April 11, 2023

New York Made Me

What does supporting Local mean in New York? For a city built on transplants with hopes and dreams, it means supporting community initiatives, music, and food and beverage, and how they’re all connected. In these Whole Story videos, hosted by Nguyen Coffee Supply founder Sahra Nguyen, we see how Whole Foods Market’s support of local […]

Filed Under: Communities, Experts, Local, New Story, Sustainability Tagged With: aapi, asian, local, nyc

by Joseph Xu on March 29, 2023

Zero Water Beauty

Inspired by the beauty around them in the land of 10,000 lakes, a group of friends came together with one mission: inspire a movement away from single-use plastics through beauty products. Jay and Nora Schaper had already been making soaps and working with local co-ops to distribute their products. They decided to shift their focus, […]

Filed Under: Communities, Experts, Local, New Story, Sustainability Tagged With: soap, sustainability, water

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