What started as a small pasture and a group of hens has become a business with more than 300 small family farms. Pasture-raised eggs from Vital Farms provide for the people who buy them and the family farmers whose chickens produce them, all while pushing standards forward. Click here to learn about WFM Welfare Standards […]
Communities
Seeds of Change
Nestled in the heart of Costa Rica are the seeds of a new society at EARTH University. Founded in 1990, EARTH University has focused on giving young people from Latin America, the Caribbean, Africa, and other regions an innovative educational approach to solve the world’s greatest problems around food systems. Part of students’ tuition is […]
New York Made Me
What does supporting Local mean in New York? For a city built on transplants with hopes and dreams, it means supporting community initiatives, music, and food and beverage, and how they’re all connected. In these Whole Story videos, hosted by Nguyen Coffee Supply founder Sahra Nguyen, we see how Whole Foods Market’s support of local […]
Zero Water Beauty
Inspired by the beauty around them in the land of 10,000 lakes, a group of friends came together with one mission: inspire a movement away from single-use plastics through beauty products. Jay and Nora Schaper had already been making soaps and working with local co-ops to distribute their products. They decided to shift their focus, […]
On the Ground
It’s hard to overstate the effect that Denise Breyley has had on the food scene in the Pacific Northwest; from mentoring emerging brands to chasing down all the latest trends, Denise has been an unwavering champion of artisanal, local food. After an illustrious 28-year career at Whole Foods Market, Denise recently retired from her role […]
Win-Win Yogurt
From Greece to Australia to the U.S., Ellenos has continuously traveled and evolved. At its most recent stop in Seattle, Ellenos began a new chapter through a partnership with Whole Foods Market and the Local Producer Loan Program for its yogurt that “makes ice cream jealous.” In-depth on the Local Producer Loan Program An Interview […]