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by Joseph Xu on August 25, 2025

You & Me

Stefanie Garcia Turner has worked in the natural products industry for years. She has seen and helped hundreds of brands grow, but as she walked through her local tienda one day, a realization occurred to her. The same brands she saw as a kid were still there, but there were hardly any new products to […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on May 13, 2025

A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on January 28, 2025

Jenny’s Tofu

Jenny Yang had always enjoyed the local Chicago staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, community, core values, immigrant, local, responsible sourcing, standards, sustainability, sustainable, woman

by Joseph Xu on November 29, 2024

The 2025 Trends List

At Whole Foods Market, we’re leading the trends from top to bottom. Check out the 2025 trends and their stories to go deep. The snack aisle is a perfect place for disruption with brands taking on salty snacks like popcorn and adding global flavors to create fusion foods that have mass appeal and entice consumers […]

Filed Under: Local, New Story, Non-Perishables, Perishables, Quality Standards, Sustainability, Team Members

by Joseph Xu on May 29, 2024

Shaquanda Will Feed You

On the front of Shaquanda’s Hot Pepper Sauce is Shaquanda, a drag persona that encapsulates the upbringing and community of Andre Springer. Springer is a proud New Yorker, Barbadian, performer, cook, and hot-sauce company owner.   In this Whole Story, we explore the intersection of Springer’s identities and how they’re represented in a hot sauce and […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards, Sustainability, Team Members Tagged With: bajan, barbados, caribbean, community, core values, dei, emerging brands, lgbtq, local, local and emerging, new york, nyc, queer, standards

by Joseph Xu on May 13, 2024

Caviar for All

At Whole Foods Market our buyers don’t just sit behind a desk all day! Cultivating true expertise means getting out there and visiting our suppliers in person, whether that’s across the street or halfway around the world. Travel along with Annamaria Friede, our Director of Merchandising, as she and her team visit South Korea alongside […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards, Sustainability, Team Members Tagged With: aquaculture, caviar, core values, local, regenerative, regenerative agriculture, standards, sturgeon, sustainability, sustainable

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