The Whole Story

Perishables

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Seeding the Future: Sourced For Good Coffee

By collaborating directly with farms, suppliers, and international third-party suppliers like Fairtrade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative, and Regenerative Organic Certified, we help to provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more. By working together, we can change the global food […]

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A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

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Fueling Small-Scale Beekeeper Incomes

As an extension of Whole Foods Market’s commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs and smallholder farmers living […]

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A Noble Plant: Coffee Sourcing at Whole Foods Market

As a 20-year veteran of the coffee industry, Kelly Amoroso brings an incredible depth and breadth of knowledge about the coffee and tea industries to her role as Senior Buyer. But it’s her passion for coffee and tea producers that drew her to Whole Foods Market. Our sourcing philosophy pushes us to use coffee and […]

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Jenny’s Tofu

Jenny Yang had always enjoyed the local Chicago staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not […]