by Caviar for All
At Whole Foods Market our buyers don’t just sit behind a desk all day! Cultivating true expertise means getting out there and visiting our suppliers in person, whether that’s across the street or halfway around the world. Travel along with Annamaria Friede, our Director of Merchandising, as she and her team visit South Korea alongside the team from Ocean’s Halo. Staying ahead of trends in the food industry requires immersive experiences; sampling street food, visiting grocery stores and food markets, and visiting our suppliers. In 2018, Elliott Myers approached Ali Bolourchi with the task of establishing aquaculture standards for sturgeon farming. Myers knew something special was happening at Tsar Nicoulai Caviar, and it was the partnership between these two that changed the sturgeon caviar industry forever.
Learn more about Whole Foods Market’s seafood standards, including our third-party verified Responsibly Farmed standards.
“Ali had a vision and an idea and really wanted to make caviar accessible to everyone. And so, through partnership, we got them into a place where it was out on the shelf. We had team members ready to talk about caviar, and we worked together to hit price points, and add in promotions, and make it something that all our customers could feel was accessible.”
Elliott Myers, Vice President – Seafood, Whole Foods Market
