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Stories from the Field

by Joseph Xu on October 10, 2022

Nourishing Our Backyard

How do we feed ourselves by feeding our communities? As housing prices and the wage gap increase, lower-income residents in Austin, TX are finding it increasingly harder to find their next meal and integrate themselves into a rapidly changing city.   With organizations like Whole Foods Market’s Nourishing Our Neighborhoods, Keep Austin Fed, and Foundation […]

Filed Under: Communities, Local, New Story, Sustainability, Team Members

by Joseph Xu on May 13, 2025

A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on April 28, 2025

Fueling Small-Scale Beekeeper Incomes

As an extension of Whole Foods Market’s commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs and smallholder farmers living […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability Tagged With: africa, beekeeping tanzania, community, community development africa, core values, Ethical Sourcing, honey extraction process, honey traceability, responsible sourcing, small-scale beekeepers, standards, sustainability, sustainable, swahili honey, tanzanian honey, Whole Foods Market, whole foods market foundation, Whole Foods Market Sustainability, whole planet, woman

by Angus Cann on March 31, 2025

A Noble Plant: Coffee Sourcing at Whole Foods Market

As a 20-year veteran of the coffee industry, Kelly Amoroso brings an incredible depth and breadth of knowledge about the coffee and tea industries to her role as Senior Buyer. But it’s her passion for coffee and tea producers that drew her to Whole Foods Market. Our sourcing philosophy pushes us to use coffee and […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, Allegro, coffee, coffee sourcing, community, core values, costa rica, Costa Rica coffee, fair trade, responsible sourcing, sourced for good, standards, sustainability, sustainable, Whole Foods Market, Whole Foods Market Sustainability, woman

by Angus Cann on February 17, 2025

Behind the Scenes of Palm Sourcing

Did you know that palm oil is the most used vegetable oil on the planet? That creates a big supply chain with some big problems, but allows for some big opportunities. In recent years, palm oil has become associated with deforestation, habitat destruction, pollution and CO2 emissions, and human rights risks. But here at Whole Foods […]

Filed Under: Communities, Experts, New Story, Quality Standards, Sustainability Tagged With: agriculture, community, core values, Dr. Bronner’s, Ethical Palm Oil Production, Ethical Sourcing, fair trade, Fair Trade Palm Oil Regenerative Organic Agriculture, immigrant, local, responsible sourcing, standards, sustainability, sustainable, Sustainable Palm Farming, Sustainable Palm Oil, Whole Foods Market, Whole Foods Market Sustainability, woman

by Joseph Xu on January 28, 2025

Jenny’s Tofu

Jenny Yang had always enjoyed the local Chicago staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, community, core values, immigrant, local, responsible sourcing, standards, sustainability, sustainable, woman

by Angus Cann on December 9, 2024

Space At the Table: Food Allergy Awareness

Did you know that more than 30 million Americans suffer from life-threatening food allergies? The threat of anaphylaxis looming over every bite of food can leave people, especially children, feeling isolated and anxious. In our stores these issues most directly relate to clear labeling of ingredients, as well as safe food-handling processes. In this feature, […]

Filed Under: Communities, New Story, Quality Standards Tagged With: Abe's Muffins, accuracy in labeling, allergiens, bakery, FARE, food allergies, Food Allergy, labeling

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