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Stories from the Field

by Joseph Xu on October 10, 2022

Nourishing Our Backyard

How do we feed ourselves by feeding our communities? As housing prices and the wage gap increase, lower-income residents in Austin, TX are finding it increasingly harder to find their next meal and integrate themselves into a rapidly changing city.   With organizations like Whole Foods Market’s Nourishing Our Neighborhoods, Keep Austin Fed, and Foundation […]

Filed Under: Communities, Local, New Story, Sustainability, Team Members

by Joseph Xu on September 10, 2025

Rice, Roots & Revival

On a trip to Korea in 2017, Carol Pak re-discovered makgeolli, a traditional Korean alcohol made with rice. She learned that makgeolli was Korea’s oldest alcoholic beverage and that there were hundreds of different makgeolli breweries. With just three ingredients, she was fascinated that makgeolli could taste so delicious and diverse, and she was disappointed by […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on August 25, 2025

You & Me

Stefanie Garcia Turner has worked in the natural products industry for years. She has seen and helped hundreds of brands grow, but as she walked through her local tienda one day, a realization occurred to her. The same brands she saw as a kid were still there, but there were hardly any new products to […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Angus Cann on August 11, 2025

Seeding the Future: Sourced For Good Coffee

By collaborating directly with farms, suppliers, and international third-party suppliers like Fairtrade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative, and Regenerative Organic Certified, we help to provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more. By working together, we can change the global food […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, Allegro, coffee, coffee sourcing, community, core values, costa rica, Costa Rica coffee, fair trade, responsible sourcing, sourced for good, standards, sustainability, sustainable, Whole Foods Market, Whole Foods Market Sustainability, woman

by Joseph Xu on July 10, 2025

Pathways to Prosperity

Whole Planet, a pillar of Whole Foods Market Foundation, is committed to alleviating global poverty. The mission? Help microentrepreneurs and smallholder farmers grow their incomes and savings to build long-term financial resilience. Over the past 20 years, Whole Planet’s funding process has evolved to meet the needs of organizations providing vital resources to help people break […]

Filed Under: Communities, New Story, Non-Perishables, Quality Standards, Sustainability Tagged With: africa, agriculture, aqua, aqua culture, community, core values, engishon, equitable sourcing, equity, farming, healthy food access, maasai, ngo, non-profit, purpose driven, responsible sourcing, seaweed, sourcing, standards, sustainability, sustainable, Whole Foods Market, whole foods market foundation, Whole Foods Market Sustainability, whole planet, women

by Joseph Xu on June 24, 2025

Into The Wild – Wild Orchard Tea

Every sip of Wild Orchard tea reveals the deep flavor of a single-variety tea plant, Camellia sinensis var. sinensis, which is grown on a truly unique farm. Located on the volcanic island of Jeju, South Korea, the farm is lush with tea trees thriving amidst the native wildlife. The tea trees are watered purely by […]

Filed Under: Communities, New Story, Non-Perishables, Quality Standards, Sustainability Tagged With: agriculture, black tea, community, core values, equitable sourcing, equity, farming, green tea, healthy food access, oolong tea, purpose driven, regenerative agriculture, Regenerative Farming, responsible sourcing, sourcing, standards, sustainability, sustainable, tea, Whole Foods Market, Whole Foods Market Sustainability

by Angus Cann on June 9, 2025

Regenerative Evolution – SIMPLi

Founded in 2020 by native Peruvian Sarela Herrada and her husband Matt Cohen, SIMPLi grains and beans aims to establish a supply chain anchored by equitable sourcing and Regenerative Organic Certified farming practices. In just five short years this simple recipe has created economic prosperity for farmers, protected the environment, and brought amazing, nourishing pantry […]

Filed Under: Communities, Experts, New Story, Non-Perishables, Quality Standards, Sustainability Tagged With: community, core values, equitable sourcing, equity, farming, Grains, healthy food access, Peru, purpose driven, Quinoa, Regenerative Farming, SIMPLi, sourcing, standards, sustainability, sustainable, Whole Foods Market, Whole Foods Market Sustainability

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