For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry. In this Whole Story, […]
community
Detroit Will Hustle
In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee’s, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a […]
The White Moustache
How do you preserve a culture when you’re forced to leave the country you call home? For The White Moustache, it means preserving a painstaking, but loving process rooted in the family’s Persian and Zoroastrian heritage. It means eschewing conventional norms of how we produce food, while enhancing flavor, richness, and legacy. In this Whole […]
Shaquanda Will Feed You
On the front of Shaquanda’s Hot Pepper Sauce is Shaquanda, a drag persona that encapsulates the upbringing and community of Andre Springer. Springer is a proud New Yorker, Barbadian, performer, cook, and hot-sauce company owner. In this Whole Story, we explore the intersection of Springer’s identities and how they’re represented in a hot sauce and […]
Staying Small
When you purchase a product from a small family farm, you’re not just supporting that farm, you’re helping to keep entire communities vibrant and alive. Rural farming communities have been in decline for generations, and the time has come to put the focus back on the farmer. The choices we make in the grocery store […]
Code Green
At Whole Foods Market, we have a tremendous opportunity to reduce waste within our stores, minimize our impact on the planet, and support people in need within our local communities. The team at Whole Foods Market Williamsburg has used this program to form a local partnership with City Harvest and help nourish people in New […]