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by Joseph Xu on September 10, 2025

Makku

Stefanie Garcia Turner has worked in the natural products industry for years. She has seen and helped hundreds of brands grow, but as she walked through her local tienda one day, a realization occurred to her. The same brands she saw as a kid were still there, but there were hardly any new products to […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on August 25, 2025

You & Me

Stefanie Garcia Turner has worked in the natural products industry for years. She has seen and helped hundreds of brands grow, but as she walked through her local tienda one day, a realization occurred to her. The same brands she saw as a kid were still there, but there were hardly any new products to […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on May 13, 2025

A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on November 11, 2024

Setting The Table: Regeneratively Raised Turkey

 For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry.   In this Whole Story, […]

Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability, Team Members Tagged With: agriculture, community, core values, family, local, poultry, regenerative, regenerative agriculture, regeneratively raised, responsible sourcing, standards, sustainability, sustainable, turkey, woman

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