• Skip to primary navigation
  • Skip to main content
The Whole Story

The Whole Story

  • Home
  • Newsroom
  • News
  • Media Library
  • Experts
  • About
  • Contact Us

health transformation

by Joseph Xu on September 10, 2025

Rice, Roots & Revival

On a trip to Korea in 2017, Carol Pak re-discovered makgeolli, a traditional Korean alcohol made with rice. She learned that makgeolli was Korea’s oldest alcoholic beverage and that there were hundreds of different makgeolli breweries. With just three ingredients, she was fascinated that makgeolli could taste so delicious and diverse, and she was disappointed by […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: business, community, core values, equity, family, food juice, generational healing, health transformation, purpose driven, small business success story, standards, sustainability, sustainable, wellness, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on May 13, 2025

A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

Copyright © 2025 · Whole Foods Market · Privacy Policy