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purpose driven

by Joseph Xu on June 24, 2025

Into The Wild – Wild Orchard Tea

Every sip of Wild Orchard tea reveals the deep flavor of a single-variety tea plant, Camellia sinensis var. sinensis, which is grown on a truly unique farm. Located on the volcanic island of Jeju, South Korea, the farm is lush with tea trees thriving amidst the native wildlife. The tea trees are watered purely by […]

Filed Under: Communities, New Story, Non-Perishables, Quality Standards, Sustainability Tagged With: agriculture, black tea, community, core values, equitable sourcing, equity, farming, green tea, healthy food access, oolong tea, purpose driven, regenerative agriculture, Regenerative Farming, responsible sourcing, sourcing, standards, sustainability, sustainable, tea, Whole Foods Market, Whole Foods Market Sustainability

by Angus Cann on June 9, 2025

Regenerative Evolution – SIMPLi

Founded in 2020 by native Peruvian Sarela Herrada and her husband Matt Cohen, SIMPLi grains and beans aims to establish a supply chain anchored by equitable sourcing and Regenerative Organic Certified farming practices. In just five short years this simple recipe has created economic prosperity for farmers, protected the environment, and brought amazing, nourishing pantry […]

Filed Under: Communities, Experts, New Story, Non-Perishables, Quality Standards, Sustainability Tagged With: community, core values, equitable sourcing, equity, farming, Grains, healthy food access, Peru, purpose driven, Quinoa, Regenerative Farming, SIMPLi, sourcing, standards, sustainability, sustainable, Whole Foods Market, Whole Foods Market Sustainability

by Joseph Xu on May 13, 2025

A Love Letter to Ruby Jean

Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards Tagged With: bipoc, bipoc entrepreneurship, black communities, black excellence, black owned, business, chris goode, cold pressed juice, community, core values, equity, family, family story brand, food juice, generational healing, health transformation, healthy food access, healthy food kansas city, juice, plant based, purpose driven, ruby jeans juicery, small business success story, soul food, standards, sustainability, sustainable, tribute, urban healh, wellness, Whole Foods Market, Whole Foods Market Sustainability

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