For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry. In this Whole Story, […]
responsible sourcing
Detroit Will Hustle
In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee’s, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a […]
This is Ayeya
For more than 20 years, Olow-n’djo Tchalla has been on a mission; to build a “virtuous circle” between doing well as a business and doing good in the world. His deep connection to these communities allows him to source local ingredients and materials, preserve cultural knowledge, and empower more than 5,000 co-operative members across West […]
The White Moustache
How do you preserve a culture when you’re forced to leave the country you call home? For The White Moustache, it means preserving a painstaking, but loving process rooted in the family’s Persian and Zoroastrian heritage. It means eschewing conventional norms of how we produce food, while enhancing flavor, richness, and legacy. In this Whole […]
Sourced With Integrity
Every day our experts are hard at work; exploring culinary trends, building relationships with the best suppliers in the world, continuously exploring what’s possible, working passionately to create products that not only taste delicious, but also are on the cutting edge of culinary, flavor and ingredient trends, all while adhering to Whole Foods Market’s rigorous […]
Brighter Future
When you’re walking down the aisles or browsing through the produce bins at the grocery store, it can be hard to tell what you’re actually buying. Where did it come from, who grew it, what is the impact on the local community and environment? Well, the Sourced for Good Program aims to tell that story […]