By collaborating directly with farms, suppliers, and international third-party suppliers like Fairtrade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative, and Regenerative Organic Certified, we help to provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more. By working together, we can change the global food […]
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Pathways to Prosperity
Whole Planet, a pillar of Whole Foods Market Foundation, is committed to alleviating global poverty. The mission? Help microentrepreneurs and smallholder farmers grow their incomes and savings to build long-term financial resilience. Over the past 20 years, Whole Planet’s funding process has evolved to meet the needs of organizations providing vital resources to help people break […]
Into The Wild – Wild Orchard Tea
Every sip of Wild Orchard tea reveals the deep flavor of a single-variety tea plant, Camellia sinensis var. sinensis, which is grown on a truly unique farm. Located on the volcanic island of Jeju, South Korea, the farm is lush with tea trees thriving amidst the native wildlife. The tea trees are watered purely by […]
Regenerative Evolution – SIMPLi
Founded in 2020 by native Peruvian Sarela Herrada and her husband Matt Cohen, SIMPLi grains and beans aims to establish a supply chain anchored by equitable sourcing and Regenerative Organic Certified farming practices. In just five short years this simple recipe has created economic prosperity for farmers, protected the environment, and brought amazing, nourishing pantry […]
A Love Letter to Ruby Jean
Ruby Jean is the late grandmother of Chris Goode, founder and CEO of Ruby Jean’s Juicery. Ruby Jean was raised on a soul food diet and lived on very meager means, never in her life learning how to drive a car. She eventually moved to Kansas City, Mo.,in the late 1950s with several other family […]
Fueling Small-Scale Beekeeper Incomes
As an extension of Whole Foods Market’s commitment to nourishing people and the planet, Whole Foods Market Foundation provides funding to innovative collaborators who are transforming lives across the globe. One tangible way the Foundation accomplishes this mission is through the work of Whole Planet, a pillar dedicated to helping micro-entrepreneurs and smallholder farmers living […]