Jenny Yang had always enjoyed the local staple Phoenix Bean. So when the opportunity came to buy it, she was not only determined to carry on the tofu-making tradition, but it was also a way for her to launch her own creations with Jenny’s Tofu. An added incentive? To help those who do not consume […]
sustainability
Setting The Table: Regeneratively Raised Turkey
For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry. In this Whole Story, […]
Detroit Will Hustle
In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee’s, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a […]
The White Moustache
How do you preserve a culture when you’re forced to leave the country you call home? For The White Moustache, it means preserving a painstaking, but loving process rooted in the family’s Persian and Zoroastrian heritage. It means eschewing conventional norms of how we produce food, while enhancing flavor, richness, and legacy. In this Whole […]
Caviar for All
At Whole Foods Market our buyers don’t just sit behind a desk all day! Cultivating true expertise means getting out there and visiting our suppliers in person, whether that’s across the street or halfway around the world. Travel along with Annamaria Friede, our Director of Merchandising, as she and her team visit South Korea alongside […]
Staying Small
When you purchase a product from a small family farm, you’re not just supporting that farm, you’re helping to keep entire communities vibrant and alive. Rural farming communities have been in decline for generations, and the time has come to put the focus back on the farmer. The choices we make in the grocery store […]