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Seeding the Future: Sourced For Good Coffee

by Angus Cann on August 11, 2025

Seeding the Future: Sourced For Good Coffee


By collaborating directly with farms, suppliers, and international third-party suppliers like Fairtrade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Equitable Food Initiative, and Regenerative Organic Certified, we help to provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more. By working together, we can change the global food system for the better!  

Seeding the Future: Sourced For Good Coffee 

“The Whole Foods Market Sourced for Good seal stands for environmental stewardship. It stands for transparency. It stands for traceability back to the farm, farm group quality and direct relationships. When the opportunity came along for Allegro to be a part of the Sourced for Good program, it really made sense because that’s how we’ve been doing business for 40 years. We are very transparent. We have direct relationships with our farmers. We know exactly where the coffee comes from.”  

Kelly Amoroso, Senior Coffee and Tea Buyer, Whole Foods Market


Photo Gallery: Sourced For Good Coffee in Costa Rica


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Filed Under: Communities, Experts, New Story, Perishables, Quality Standards, Sustainability Tagged With: agriculture, Allegro, coffee, coffee sourcing, community, core values, costa rica, Costa Rica coffee, fair trade, responsible sourcing, sourced for good, standards, sustainability, sustainable, Whole Foods Market, Whole Foods Market Sustainability, woman

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