Every product starts in the hands of one person and potentially makes its way into the hands of millions. Along that journey, our Local and Emerging Brands team is behind the scenes, building the pathway to connect these products and the growing communities they serve. Whole Foods Market has a commitment toward local and emerging brands […]
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The Future of Food
Working closely with suppliers like Violife & their parent company Upfield helps us stay on top of trends and push the limits of what’s possible. Decarbonizing the global food system is going to require dynamic new ideas, and Violife is working everyday to put plant-based alternatives to conventional products onto our shelves.
It Starts At The Farm
At Whole Foods Market, we’re pretty excited about regenerative agriculture – farming and grazing practices that improve soil, enhance biodiversity, and increase carbon capture. We work with suppliers, scientists, experts, and other committed organizations to help evolve the growing, harvesting, and production of crops and livestock. At the heart of our commitment are relationships […]
Staying Small
When you purchase a product from a small family farm, you’re not just supporting that farm, you’re helping to keep entire communities vibrant and alive. Rural farming communities have been in decline for generations, and the time has come to put the focus back on the farmer. The choices we make in the grocery store […]
Cultivating the Future
Whether it’s traipsing around an oyster bed, sailing out to the fishing grounds, or keeping up with the latest academic research, our Quality Standards team is always striving to push our standards higher while staying ahead of industry trends and customer demand. Click here to learn about our Quality Standards for seafood. Fish Processors of […]
Happy Hens
What started as a small pasture and a group of hens has become a business with more than 300 small family farms. Pasture-raised eggs from Vital Farms provide for the people who buy them and the family farmers whose chickens produce them, all while pushing standards forward. Click here to learn about WFM Welfare Standards […]