What causes a couple to give up six-figure jobs, a comfortable hip and urban home, and their neighborhood friends to dive headfirst into agriculture, an industry plagued with uncertainties and instability? For the family behind Jones Farm Organics in Hooper, CO, it is with the hopes of changing the system of how we produce food, […]
Sustainability
The Communal Seeds
Claudia Bouvier was always surrounded by incredible artisanal foods—and her large Italian family. While working in NYC, she met Ted Steen, owner/brewer at one of the first brewpubs in Connecticut. They found they shared a love of food grown and made with integrity and a connection to the soil. Pasta-making became a celebrated and regular […]
Nourishing Our Backyard
How do we feed ourselves by feeding our communities? As housing prices and the wage gap increase, lower-income residents in Austin, TX are finding it increasingly harder to find their next meal and integrate themselves into a rapidly changing city. With organizations like Whole Foods Market’s Nourishing Our Neighborhoods, Keep Austin Fed, and Foundation […]
The Plant-Based Revolution
Gourmet cheese alternatives, barbeque-ready hot dogs and sausages alternatives, mushroom “scallops”; everywhere you look on our shelves you’ll find plant-based alternatives to some of your favorite foods. Read on to learn more about how we source these innovative new products, and hear from some of our favorite plant-based suppliers! In-depth on Plant-Based Sourcing An Interview […]
Sourced for Good Flowers
Our Sourced for Good program highlights our commitment to responsible sourcing. In collaboration with farms, suppliers and international third-party certifiers like Fair Trade USA, Rainforest Alliance, Fairtrade America, Fair Food Program, Regenerative Organic Certified and Equitable Food Initiative, we’re helping provide for things like fair wages, health care, student scholarships, planting trees to prevent erosion […]
This is Sourced For Good
In 2007 we launched Whole Trade Guarantee – a certification program dedicated to empowering farmworkers, building community, and fostering environmental stewardship. In the years since then, we’ve raised millions of dollars to empower thousands of farmworkers and their families, all around the globe. Therefore we are continuing to build on that with the launch of our […]