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Joseph Xu

by Joseph Xu on April 11, 2023

New York Made Me

What does supporting Local mean in New York? For a city built on transplants with hopes and dreams, it means supporting community initiatives, music, and food and beverage, and how they’re all connected. In these Whole Story videos, hosted by Nguyen Coffee Supply founder Sahra Nguyen, we see how Whole Foods Market’s support of local […]

Filed Under: Communities, Experts, Local, New Story, Sustainability Tagged With: aapi, asian, local, nyc

by Joseph Xu on March 29, 2023

Zero Water Beauty

Inspired by the beauty around them in the land of 10,000 lakes, a group of friends came together with one mission: inspire a movement away from single-use plastics through beauty products. Jay and Nora Schaper had already been making soaps and working with local co-ops to distribute their products. They decided to shift their focus, […]

Filed Under: Communities, Experts, Local, New Story, Sustainability Tagged With: soap, sustainability, water

by Joseph Xu on February 15, 2023

Win-Win Yogurt

From Greece to Australia to the U.S., Ellenos has continuously traveled and evolved. At its most recent stop in Seattle, Ellenos began a new chapter through a partnership with Whole Foods Market and the Local Producer Loan Program for its yogurt that “makes ice cream jealous.” In-depth on the Local Producer Loan Program An Interview […]

Filed Under: Communities, Local, New Story, Perishables

by Joseph Xu on February 3, 2023

Sourced for Workers’ Rights

Bloomia is nestled in the community of King George, VA. The company has been growing change through hydroponic flowers and a unique relationship with Whole Foods Market that supports worker voices and wages. The win-win-win relationship between Bloomia, their workers and Whole Foods Market that has resulted in both profitability and a Sourced for Good […]

Filed Under: Communities, Experts, Local, New Story, Perishables, Quality Standards, Sustainability

by Joseph Xu on December 13, 2022

Growing a Legacy

What causes a couple to give up six-figure jobs, a comfortable hip and urban home, and their neighborhood friends to dive headfirst into agriculture, an industry plagued with uncertainties and instability? For the family behind Jones Farm Organics in Hooper, CO, it is with the hopes of changing the system of how we produce food, […]

Filed Under: Communities, Local, New Story, Quality Standards, Sustainability

by Joseph Xu on November 14, 2022

The Communal Seeds

Claudia Bouvier was always surrounded by incredible artisanal foods—and her large Italian family. While working in NYC, she met Ted Steen, owner/brewer at one of the first brewpubs in Connecticut. They found they shared a love of food grown and made with integrity and a connection to the soil.  Pasta-making became a celebrated and regular […]

Filed Under: Communities, Experts, Local, New Story, Quality Standards, Sustainability

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